Martyrdom is defined by Merriam-Webster as “the suffering of death on account of adherence to a cause…”. Typically, we classify martyrs as heroes as well.

Our history is replete with heroes from the time of Lapu-Lapu all the way up to the modern-day heroes, the OFWs. Just like OFWs, not all heroes have to die for their “cause”. But they do have to undergo a lot of hardships and sufferings for others.

In truth, there are much more heroes than those whose lives are chronicled in our history books. These are the unsung heroes who go through daily small and unnoticed sacrifices just so others may enjoy life more fully. They wake up at the crack of dawn to prepare breakfast, the day’s most important meal, and food to take to school or work. They spend the day flexing their brain and body muscles to earn enough to put food on the table, buy clothes for their loved ones, give their children the best education they can afford (sometimes even more), and to enjoy an occasional visit to the mall or go on vacation.

They will brave through the stormiest weather, the most hellish of road traffic, the most intense body pains, and near-debilitating headaches just to achieve their driving force in life.

These heroes are our parents.

People automatically start to care for their own family from the time the union between husband and wife is consummated. The bond is so great that it becomes their life’s goal, ensuring not only the survival but also the wellbeing of their loved ones. Part of this is probably through genetic programming. But make no mistake about it. Genetic programming can be overridden. What makes people willing to endure the daily hardships and sufferings for their families is pure and simple love.

And as a tribute to parents, I offer this simple advice: achieving your life’s goals does not have to be all that difficult. Parents just need to be the clever heroes who plan things way ahead of time so that they don’t take on life unprepared.  The pains will still be there but at a more bearable level.

Getting married, buying a house, buying cars, having children, sending children to school, going on frequent minor or occasional major vacations, taking care of health, retiring and even passing on wealth; all these can be planned by the clever parents.  And one of the best ways to do so is through the advice of financial experts combined with the effective execution tools of financial products providers.

Martyrs may be heroes.  But the good news is that parents, the unsung heroes in our midst, need not be martyrs.

We, your FinancePH advisors, will be glad and more than willing to help you plan your finances. Our customized financial planning approach caters to each individual needs, budgets and priorities.

If you wish to do a financial consultation with a FinancePH advisor or want to request a proposal/quote just click here.We will assign you to the best available advisor near your area.

​(Originally written by Efren Ll. Cruz, RFP at

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